Thrill-seekers: Can we have your undivided attention?

When it comes to exclusivity, the 2024 BMW XM Label Red, an exclusive high-performance SUV, has you covered! From power to performance and all-things extravagant, the Label Red holds the title of the most powerful BMW M model ever made. With distinguishing features that set it far apart as well as a unique design and high-performance engine, the Label Red is both impressive and expressive. See what this limited edition, set to celebrate its world premier this month, is all about!

Here’s more….

It’s got the look!

Thanks to the color Red, exclusivity is realized with a black/red color scheme bringing forth a visually appealing and sporty look. Exterior paint finishes in BMW Individual Frozen Carbon black metallic is the beginning when it comes to key and notable design elements that set the Label Red ahead of the pack. An illuminated M Kidney in Toronto Red metallic, a true eye-catcher, is between the headlights in the center of the front end and clearly and beautifully stand out from the surrounding surfaces. Extending within the horizontal grille bars are a classic feature of the BMW M, with the double surrounds of the kidney accentuating their octagonal contours.

The outer boarder of each kidney is presented in black high-class color with Toronto Red metallic on the limited-edition variant. A key and unique element also includes the inner surround which provides contour lighting in the form of a sharply drawn and unbroken light ring.

Available in Brooklyn Grey Metallic or over 50 stunning BMW individual paint finishes, the BMW XM Label Red is striking in every way. That is made clear with exclusive XM badging and 22-inch M Wheels with red accents. Bold is how to describe this electrified SUV, with a design that is brilliant, especially at night!

How it outperforms!

Performance of the highest level is found here, and is a perfect pairing of the electric motor and the latest-version V8 engine, which ensures an immediate delivery of power that builds exponentially and continues uninterrupted into the highest reaches of rev range.

It features a system output of 738 maximum HP and 738 lb-ft. of torque, meaning this Label Red outperforms the standard BMW XM produced in December, 2022. System torque is also up by 200 Nm (147 lb-ft) and now peaks at an impressive 1,000 Nm (738 lb-ft), which is developed by the M HYBRID drive system of the Label Red. That power is expertly channeled to the road by the MxDrive all-wheel-drive system. This is all in conjunction with a model-specific composition of chassis technology and fast-acting, high-precision powertrain and chassis control. The result — top performance through and through with agility on each and every level! This vehicle can reach speeds of 100 mph in just 3.7 seconds.

The motor of the Label Red allows for journeys not only around town but also cross-country routes. Standard equipment for the Label Red includes the Adaptive M suspension Professional and the M Sport braking system.

A peak inside!

Magnificence is realized inside this new XM Label Red, with bold BMW Individual Fiona Red and Black Merino leather featured, as well as exclusive M Signature Trim, red stitching and accents throughout. M multifunction seats, knee pads, M-specific content on the BMW Curved Display and the standard-fitted BMW head-up display, as well as the signature M gear selector, are among the design elements within. There is also an M-specific control panel on the centre console in what is a sports-car style cockpit.

At your fingertips is the M Hybrid button, which is used to select the desired operating mode for the drive system, with a Setup button providing direct access to the configuration of the powertrain, chassis, steering, braking system and the MxDrive.

Other luxurious touches include the M leather steering wheel with trim elements in Black Chrome, as well as M buttons and gearshift paddles with carbon inlays that boast red plus and minus symbols. Also exclusive on this model is the symbol identifying Boost Mode on the left-hand shift paddle.

Rear seat passengers also experience the luxury within, thanks to a true lounge experience in back, complete with cushy XM pillows.

Also notable inside is a plaque below the control display that reads 1/500, indicating clearly its exclusively as only 500 examples of it will be released globally.

Generally, this interior is spacious and features high-quality materials and a posh design. Options to be had include heated backrests that extend into the sides of the cabin and cushions in Merino leather with red contrast stitching and an “XM” badge.

A sculptural headliner is stunning thanks to its three-dimensional prism structure, photo mount-style borne and 100 LED units for illumination. There is also ambient lighting, four-zone automatic climate control, the Harman Kardon Surround Sound system and the Travel and Comfort System, all of which are standard. Other options add to the speakers and sound, and include a Bowers and Wilkins Diamond Surround Sound System with a 1,475-watt amplifier and four additional speakers in the roof area.

Tech savvy/ultra safe ride!

Leading technology and a wide array of advanced systems for automated driving and parking are among the key features of the Label Red. Presented as standard technology is the Driving Assistant, which comprises Front Collision Warning, Lane Departure Warning Lane Return with steering assistance and the Evasion Assistant. There is also the Alertness Assistant and the Speed Limit info system, as well as the optional Driving Assistant Professional which is complete with Active Cruise Control and Stop and Go function.

A Live Cockpit Professional is standard, and is complete with the latest generation of the BMW iDrive multi-sensory vehicle experience that is based on an M-specific version of the BMW Operating System 8. There is a fully digital screen geared toward the ease of touch control as well as dialogue using natural language.

Within the BMW Live Cockpit Professional is the cloud-based BMW Maps navigational system. An option that allows the driver to unlock their Label Red from their smartphone is found with the Digital Key Plus offering. There is also smartphone integration for Apple CarPlay and Android Auto.

An exclusive high-performance SUV is at hand, with the BMW XM Label Red checking off every single box when it comes to style and handling. Thrill seekers — this one’s for you! Reserve yours today!