Meet your sportiest vehicle yet…
Make your next ride the thrill of a lifetime…
Manage a vehicle that is all power, all the time…
Maneuver on the road like a race car driver…
Maximize your driving experience…
Monitor your heart rate with this one…

One letter is all it takes!

“M” Marks the spot — of sportiness (and power) at its best!

The sport tuning on your BMW is the finest with the “M” badge on the vehicle tag. Only a few vehicles are worthy of this designation, and we want yours to be one of them! M means performance, thrills, dynamic engineering and more! It signifies a car that is normally reserved for the track, and we can assure you will be unlike anything you have experienced before. It’s a car built for white-knuckle thrills, the adrenaline rush you crave and the aggressively powerful performance that only BMW can bring. It’s advanced engineering at its best and it is your very own race car! The M features a powerful engine combined with an expressive design. Experience the BMW M automobile and feel pure driving pleasure. It is certain to live up to the standard of agility, dynamics and power.

Here’s what M is all about…

M’s beginnings…

The BMW M was born on the track, literally. Back in 1972, what was once a division for BMW’s racing team quickly morphed into an intense passion for many BMW enthusiasts. The Motorsport was created to facilitate BMW’s racing program, which saw great success in the 1960s and 1970s. The performance on the track was second to none, and from that the M series came to be. The vehicles had a bigger engine, a bolder design and just the perfect balance of power and handling. The track-level performance, state-of-the art TwinTurbo technology and lighter body delivers greater than 100 horsepower per liter. It’s a special kind of experience and has its very own identity.

M’s exclusivity…

There are only certain vehicles that get the M designation, it’s extreme power is also extremely limited. The M-badged cars traditionally include modified engines, transmissions, suspensions, interior trims, aerodynamics and exterior modifications that set them apart and mark their uniqueness among other counterparts.
These vehicles are tested and tuned at BMW’s private facility at the Nurburgring racing circuit in Germany. They also feature a number of accessories and packages that are exclusive to the model. Those include the optional Sequential Sport Gearbox and exclusive styling like larger wheels and a body kit that makes them more distinctive than basic sport models.

M’s exterior…

Stand out with M sport trim, which is made clear in subtle “M” badges dotted about the car, including on the wings, alloys, steering wheel and gearstick. The model also features a deeper, more gaping front air intake with wider side intakes. This results in a more purposeful looking car. Side skirts perfectly match the deeper front bumper and are flanked by larger alloy wheels. The modifications of these exclusive models help the vehicle corner better, as all good race cars do. The M models also can include a gloss black exterior trim, which gives a sleek, modern look. Exhaust tips also boast chrome finishers to enhance their look. There are M specific colors for this dynamic sports car and at a glance, it is unique and stands out in a crowd.

M’s interior…

There are a number of modifications made to the M models interior that makes it so appealing and unique. In specific, the steering wheel and gear knob have leather covers and in some cars in the series, there is full leather upholstery. Seats in the M are sportier and tend to hold you in place when taking those corners as if you are on a race track. While subtle, drivers are sure to notice they are in the ultimate version of a BMW sports car when getting behind the wheel of a BMW M.

M’s engine…

M models boast the most powerful engine BMW has ever built. The engine has been recognized with numerous International Engine of the Year awards. BMW uses the twin-turbocharged S63 which not only produces more horsepower and torque, but also boasts efficiency. The engine makes the car quicker and more powerful. There is also a host of chassis improvements to make the most of that added power. State-of-the-art TwinTurbo technology results in a lighter body by decreasing the number of cylinders while still delivering greater than 100 horsepower per liter. The BMW M is built to last and its series are the best of the best. They are driving machines ready for both the street and the track!

M’s heart…

Most of the engineers of M cars are race drivers themselves. They took a production car with all of the amenities and added to it all the performance of a real sports car, a race car.
M cars are not tuned, but instead BMW crafts every aspect of the vehicle in total harmony. M stands for Motorsport, and is essentially a company within a company. BMW’s M1 was the first M badged car that featured a race car engine in a 5 series sedan. What was created from that was pure sensation, a car performing like a race car.
Everyone who makes an M has a passion for racing, and M’s craftsmanship is particular and thought out with every phase of design. This means that everything designers do to make the M car has a physical reason. The cars are driver-oriented, and everything from the thickness and dynamics of the steering wheel down to the seat position is all done to be able to drive this car fast! All that is done has an outcome on performance. Its light weight, efficient and can crank up easily. Add to that incredible sound, extremely responsive steering, chassis and breaks and you have a car that gives the driver an active awareness of how the car reacts on the road.

M’s customer…

The M customer is unique and demanding, and BMW ensures that senses of the customer has to be pleased. BMW M gives you an experience that makes driving emotional, not just a way to get from one place to the next. The M customer likes to be in the lead, drive fast, really fast. They seek a car that is limitless, but in their control.

Experience athletic individualism in its highest and purest form. It’s one letter, but it means so much. M marks the spot of power, excellence, sportiness and thrills! Get behind the wheel of one today and see what M is all about!